Research & discovery
creative strategy
design creation
— Design process —
The production of the design and the objectives.
A solid foundation for your brand, starts with exactly with that - a in-dept research about your brand and what makes it stand out from the rest. values, core, goals, audience, competition, contexts.
Ideation and concepts for the design.
The brief is essentially a structural framework to ensure a complied creative process.
Every project is different and for creativity to thrive, is best not put in boxes. the amount of strategy involved depends
"A designer who knows what a solution should look like, before he knows the problem, is as ridiculous as a mathematician who knows the answer is 112 before he knows the question".
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